More than half of UK adults don’t have a will. It’s one of those things people tend to put off until later, which is why campaigns like Make a Will Month are so valuable.
We’ve been working with Hannah Solicitors for a number of years, supporting their Luton office with ongoing marketing across social media, content planning, design and brand development. Make a Will Month is a key part of that activity, helping them connect with new audiences and position their team as approachable experts in wills, probate and lasting powers of attorney.
Last year’s campaign was their most successful to date. Hannah Solicitors helped to raise an incredible £637,820 of future income for Free Wills Month charities, while also generating a record number of enquiries. The campaign not only encouraged more people to make wills and support good causes, it also brought in new clients who went on to use Hannah Solicitors for other services including conveyancing and probate.
It’s a strong example of how consistent marketing, clear messaging and a joined-up campaign approach can deliver tangible results for professional service firms.
This year’s campaign is already gaining momentum, and it’s been great to see such positive engagement once again.
If your legal practice is looking to raise awareness, build reputation and drive new business, we can help. Get in touch to find out how we work with solicitors and other professional service firms to deliver results that last beyond the campaign.
