Written by Chloe Bush, PR Executive at We Are Pink
The marketing world is always changing, and it’s our job to stay ahead of the game to make sure our clients are always one step ahead. We Are Pink is all about spotting new opportunities and trends to help brands stand out and connect with their audiences. As we move into a new year, it’s time to think about what trends will take over in 2025 and how brands can make the most of them.
AI
Artificial intelligence has been making waves for a while now, and in 2025, its influence in marketing will only grow stronger. From delivering key insights to sparking creative ideas, AI is already helping brands in a big way. But, as we saw in 2024, consumers are starting to expect transparency when it comes to AI-driven content. A great example was Sheerluxe’s AI fashion editor, Reem, which received backlash when audiences felt misled by its product recommendations.
In 2025, brands will need to be upfront about using AI while keeping that human touch in their messaging. We Are Pink is always keeping an eye on how to use technology to enhance creativity, but we never forget the importance of staying authentic.
PR
The PR world is also shifting, with fewer traditional newspapers and more focus on podcasts, social media, and freelance journalism. PR teams need to adapt and build strong, lasting relationships with freelancers who write for multiple outlets. At We Are Pink, we’ve always understood that connecting with the right journalists is key to getting the right story out there.
In 2025, success in PR will come from understanding the changing media landscape and knowing how to reach the right people with the right stories.
Social Media
Social media isn’t going anywhere and it’s a huge part of how brands connect with people. In 2025, TikTok will continue to be the go-to platform, especially for Gen-Z, who use it for everything from entertainment to shopping. However, the recent short-term TikTok ban in the U.S. serves as a reminder that relying on one platform can be risky, and brands will need to stay alert to how this affects the platform’s reach and engagement.
While TikTok remains a major player, this is a good time for brands to think about diversifying their social strategies. Platforms like Instagram and YouTube will remain important, but TikTok is still likely to be a cornerstone of any social strategy this year.
Brands like Sisters and Seekers have already nailed the art of creating content tailored to younger audiences on TikTok, and We Are Pink loves working with clients to create social strategies that speak directly to their audiences in an authentic way, no matter what platform they use.
Influencer Marketing
Influencer marketing continues to evolve, and in 2025, the spotlight will be on nano and micro-influencers. These smaller influencers often have stronger, more genuine connections with their audiences, making their influence more authentic. While big-name influencers still have their place, it’s the smaller voices that are making the biggest impact this year.
At We Are Pink, we’ve always placed a strong emphasis on long-term, authentic partnerships with influencers who genuinely resonate with their followers. As these influencers grow, so do the opportunities for brands to create meaningful content together.
User-Generated Content
With trust in traditional advertising and mega influencers continuing to decline, user-generated content (UGC) is more powerful than ever. People trust real-life experiences from other customers far more than polished ads. UGC offers brands a way to show off their products in a more organic and authentic way, building trust with their audience.
This year, expect to see more brands turning to their customers to help spread the word. At We Are Pink, we’re passionate about helping clients tap into the power of UGC by encouraging their customers to share their stories. This not only boosts trust but also creates a community around the brand.
2025 is shaping up to be an exciting year in marketing, with tons of new ways to engage with audiences. At We Are Pink, we’re ready to help clients navigate these trends and create strategies that’ll keep them ahead of the curve.
If you’re ready to make an impact with your PR or social campaigns in 2025, get in touch with us! We’d love to help you craft a strategy that takes your brand to the next level.
