Running a business isn’t for the faint-hearted. Between hiring staff, managing stock, handling finances, and keeping operations running smoothly, it’s easy to let social media slip down the list.
But with digital marketing now a vital part of brand promotion, ensuring your social media presence is strong can make all the difference.
Social media isn’t just a nice-to-have-it’s where customers are spending their time. In 2024, people spent an average of 151 minutes per day on social media, with 90% of Instagram users following at least one business. And with short-form video dominating, businesses that fail to keep up risk missing out on major engagement.
At We Are Pink, we help businesses craft a voice that fits their brand, ensuring their social media stands out. But there are also things you can do yourself to boost engagement, increase reach, and strengthen your online presence.
1. Take Regular Photos and Videos of Your Business
Social media is a visual-first platform. Posts with images get 2.3 times more engagement than those without, and videos get 10 times more shares than text and images combined. That means if you’re not regularly capturing your business in action, you’re missing a trick.
Got a dish fresh from the kitchen? A brand-new product? A behind-the-scenes moment? Snap it from every angle. And when it comes to video, slow, well-lit footage works best-your audience should be able to take it all in. Pro tip: always film in portrait mode for TikTok and Instagram Reels, but landscape for YouTube and LinkedIn.
2. Put Your Social Media Handles on Everything
If your business prints anything-menus, napkins, packaging, flyers-make sure your social media handles are on there. 70% of customers are more likely to follow a brand on social media after interacting with its physical marketing materials.
Encouraging customers to tag you can turn them into brand ambassadors. If someone posts a picture of their meal, product, or experience, that’s free advertising. Make it as easy as possible for them to find and tag you by including your handle everywhere.
3. Introduce Your Team
People connect with people. Posts that feature employees receive 32% more engagement than those that don’t. Whether it’s a quick Q&A, a fun fact, or a favourite product pick, introducing the faces behind the brand builds loyalty and encourages interaction.
It also reinforces that your staff aren’t just payroll numbers-they’re the heart of your business. Show them off and let customers feel like they know who’s serving them before they even step through the door.
4. Inject a Bit of Personality
Social media doesn’t have to be all business. A bit of humour, a clever sign outside your shop, or a lighthearted post can grab attention and encourage shares. Funny content is 49% more likely to be shared than any other type of post.
A well-placed pun, a witty A-board, or even a meme that fits your brand’s personality can go a long way. And don’t forget-if it makes people stop and take a picture, make sure your social handle is in clear view.
5. Ask Your Audience
Social media is a two-way street. Polls, quizzes, and interactive features on Instagram, Facebook, and LinkedIn can boost engagement and give you valuable customer insights. Instagram Stories with interactive elements like polls and sliders see 3x more engagement than those without.
A coffee shop might ask, “Is it ever too early for Pumpkin Spice?” before launching an autumn menu. A retailer might let customers vote on their next product colour. A barber might run a poll on popular styles. Whatever your industry, involving your audience makes them feel part of the brand.
Social Media Doesn’t Have to Be Overwhelming
The key to great social media is consistency, creativity, and engagement. Following these five tips can help take your content up a level – but if you want to go further, working with a PR and marketing agency like We Are Pink can help lighten the load. Let us know how these tips worked for you – find us on Instagram @WeArePink and let’s chat
