In PR and marketing, it’s easy to imagine there’s always someone else out there ready to do the job – maybe differently, maybe cheaper. Yet over the past 13 years, we’ve seen how much value there is in relationships that stand the test of time.
Clients stay with us. They come back to us after trying something new. They recommend us to people they think we’d be a good fit for. And it’s got us thinking – how much of that comes down to what you put into a relationship.
As we celebrate 13 years of We Are Pink, it feels like the right time to reflect on what’s kept these partnerships going. We’re not great at doing our own PR – we spend most of our time shouting about our clients instead – but the loyalty we’ve experienced from clients, freelancers, and our team is something we’re incredibly proud of.
When we started in 2011, the PR and marketing world was a very different place. Websites were static, social media was still a novelty, and PR mostly meant traditional press coverage. Fast forward to now, and everything has shifted. PR today is about storytelling that works across platforms, creating content that can cut through the noise, and building connections that last longer than a viral moment.
And it’s not just the work that’s changed. The number of people working in PR and marketing has grown massively too. Social media alone has brought an influx of fresh talent, with more than 74,000 PR professionals in the UK today and countless more in marketing roles. You’d think all this competition might make loyalty harder to come by, but perhaps it’s the opposite.
The relationships we’ve built over the years, some lasting a decade or more, feel rooted in something more than just delivering the work. It’s about trust, showing up, and sticking with people as they grow, change, or even completely reinvent themselves.
One of the most rewarding parts of this has been seeing clients come back to us or recommend us to others. It’s not just flattering. It’s proof that the work we do goes beyond the brief. It shows that the relationships we’ve built mean something, that they’ve been built to last.
So, how long do companies stick together?
For us, it’s been learning, adapting and growing with some incredible people. Loyalty might not always be the easiest thing to find, but when you invest in relationships and care about the people you work with, it has a way of sticking around.
What about you? What keeps your partnerships strong? We’d love to hear your thoughts.