Influencer Marketing
When Influencer Marketing first emerged, the field was limited to a select number of dedicated bloggers and celebrities, however by 2020, social media influencers and content creators worked across a number of niches and specialisms.
These days, it’s about far more than follower numbers as we look for measurable metrics and proven return-on-investments to guarantee results as part of wider marketing strategies.
What is an Influencer?
Put simply, an influencer is a figure or social media profile that holds significant influence over a target audience. Some are self-proclaimed bloggers who’ve dedicated their career to creating content whilst some are movers or shakers in specific industries.
What is Influencer Marketing?
Influencer Marketing is a form of social media marketing, which sees ‘influencers’ create branded content (such as public endorsements and product placement) for businesses and brands, which is then published and promoted on their social media platforms, such as Instagram.
Selecting the right influencers
We partner with influencers based on a specific set of metrics – we’re looking for people who’ll create amazing content for your brand and have a genuine rapport with their followers. We nurture our relationships with influencers, and impressive levels of engagement and professional campaign execution are important to us – we’ve worked with some of our top influencers for a number of years, so we can vouch for their high standards.
When working together, we’ll look at campaign specifics such as your target audiences to find the right influencers for your brand. For example – if you’re an up and coming restaurant, we’ll make sure the top influencers from the local food scene are seen at your venue and if you’re hosting an event in Merseyside, we’ll make sure a number of high-profile Liverpool social media influencers are in attendance.
When to use Influencer Marketing
Influencer marketing can be a quick and cost-effective way to raise brand awareness. Unlike some other content marketing and ad strategies, influencers are trusted to talk honestly to their audience, and to give reviews, tips and recommendations when it comes to specific brand and businesses. Many creative influencers have a certain niche, which gives them credibility and makes them a go-to source for information and can have a big impact on the purchasing decisions of their followers.
Social media influencer marketing is one of the fastest growing and most lucrative marketing strategies out there – 80% of marketers say influencer marketing strategy is effective, and 89% say it works just as well (if not better) than other marketing channels. 71% of marketers say the quality of customers and traffic from influencer marketing is better than other sources.
The Influencer Network
Back in 2018, we launched The Influencer Network to connect businesses with creators who actually make a difference.
Now, it’s a nationwide collective of thousands of influencers, from food bloggers in Manchester to lifestyle creators in Glasgow, with a combined reach of millions. It’s grown every month since it started and today it’s one of the ways we help brands make real connections with new audiences.
What makes this network special isn’t just its size – it’s that we’ve built it ourselves. That means we know who’s worth working with, who gets real engagement and who can deliver the results you’re looking for. Whether it’s a dining experience, a product launch or something completely unique, we bring in influencers who genuinely align with your brand. It’s not about follower numbers – it’s about building trust and creating content people want to engage with.
Let’s talk
Want to find out more about our marketing and PR services, or chat through an idea? Call us on 0151 909 2231 or send us a message using the form below.