At We Are Pink, we believe in the power of public relations to shape brands, build strong reputations, and drive success. In our team, we know that public relations is about more than just traditional media connections. We love partnering with businesses to create engaging strategies that help them shine in a busy marketplace.
In this blog, Chloe Bush, the PR Executive at We Are Pink, shares insights on the real meaning of public relations and highlights how vital it is for any business that wants to make a meaningful impact. An understanding of PR can help any small startup or established company connect with its audience in a more authentic way.
‘I basically work with brands and convey their key messages to journalists to get free coverage’ is what I tell most people when I’m asked what my job is. While that is true, it barely touches the surface of what PR actually is and its impact on a company.
A business could be doing the most amazing things, have a strong team, be community and charity-driven, all while managing a steady profit flow, but nobody will know how great you are if you don’t shout about it from the rooftops.
So, what does PR mean? Put simply, it stands for public relations, and at its core, it’s about building and managing the reputation of a brand.
There are many layers to a PR job description. Back in the day, PR would focus solely on media relations – nurturing relationships with the press and seeing what opportunities would come from them.
However, like everything else in life, the PR industry has evolved, and we must keep on top of and ahead of the trends to ensure our clients receive the best quality service.
There are many ways to transform your brand, like creating an engaging social media profile, updating your website, and investing in paid advertising, but these methods must all channel the key messages of the reputation that the PR team has built.
Let’s get something straight, PR is earned media, which means we rely on organic mentions and third-party endorsements. This means that a huge part of a PR Executive’s role is researching the media landscape, including what is being written about a client’s industry and what journalists are covering those stories. It also means that influencer marketing can sometimes fall under the PR umbrella, but I’ll save that for another time.
With the media landscape evolving, it has become harder to land a story in the press for free. The demand for new stories in public consumption is at an all-time high, and the competition to secure them is incredibly fierce. We must be strategic, quick, and more creative with our work to succeed and maintain a solid reputation.
With over 13 years of experience in the PR industry, We Are Pink takes pride in being a creative communications agency. We specialize in crafting unique and tailored PR strategies that engage audiences and elevate brands.
Our approach goes beyond traditional media relations by focusing on creating meaningful connections and generating lasting impressions. At We Are Pink, we are passionate about shaping our clients’ images and helping them stand out in an increasingly crowded market.
We build relationships with journalists, collaborate with industry leaders, and design captivating campaigns that align with our clients’ core values and goals, combining strategic thinking with creativity to ensure that their brand gets noticed for all the right reasons. We work closely with our clients, offering expert advice on everything from crisis management to strategic partnerships, all while striving for long-term success.
If you’re ready to elevate your brand’s presence or need expert guidance in public relations, contact We Are Pink. With over a decade of proven experience, we are here to drive your business to success by crafting a powerful PR strategy that connects directly with your target audience.