When Radisson RED Liverpool came to us, we knew this wasn’t going to be just another project.
With their bold branding and fresh approach, they were looking for more than standard social media management. They wanted to stand out and show what makes Radisson RED different – full of character, packed with personality and a perfect fit for a city like Liverpool.
For the past two years, we’ve worked with the team to bring their story to life online and managing their social channels has been about creating something that feels real. It’s not just about showcasing rooms or sharing offers – it’s about capturing the experiences that make Radisson RED Liverpool a place people want to visit, whether they’re staying overnight, enjoying a meal or popping in for cocktails.
We’ve highlighted everything from their unique spaces to moments behind the scenes, always keeping their fun and approachable style at the heart of it. A big part of the work has been tying the hotel to the city’s energy, celebrating what makes Liverpool special and showing how Radisson RED is part of that story.
A standout part of our work has been running their seasonal influencer campaign. Now in its second year, this project brings content creators from around the globe to Liverpool, to experience Radisson RED and the city itself.
The influencers explore everything from the hotel’s unique design to what makes Liverpool so special, capturing content that showcases the best of both. Watching the campaign unfold and seeing how it connects people to the hotel and the city has been a real highlight.
Storytelling has been central to everything we’ve done. Liverpool is a city with a strong personality, and Radisson RED fits perfectly into that. It’s not just a hotel. It’s a space where people can eat, drink, relax and enjoy themselves and that’s what we’ve aimed to show in every post and campaign.
Working with Radisson RED Liverpool has been about trying new ideas and bringing their personality to the forefront. It’s been a privilege to be part of their journey and we’re excited to see where the next year takes us.