For Radisson RED Liverpool’s Winter 2024 campaign, we tapped into The Influencer Network, our dedicated platform connecting brands with trusted content creators.
The aim was to position the hotel as the go-to festive destination by curating a VIP experience that would showcase not just the hotel, but the best of Liverpool at Christmas. Taking place over two days in early December, the campaign brought together six carefully selected influencers, each chosen for their ability to create high-quality, engaging content that would resonate with Radisson RED’s target audience.

The itinerary was designed to immerse guests in the full Radisson RED Liverpool experience, with a luxury stay, drinks at the hotel’s STOKE Bar & Grill, and exclusive activities across the city. The influencers enjoyed a guided tour of the Lady Lever Art Gallery, a creative session with Pinot & Picasso, and a visit to Wyld Sauna at Princes Dock. Every touchpoint was carefully planned to ensure a mix of culture, relaxation, and entertainment, giving them plenty of opportunities to capture content that felt organic and inspiring.
The campaign was fully integrated into our ongoing social media management and content creation for Radisson RED Liverpool. With monthly content already in place, influencer activity slotted seamlessly into the wider strategy, strengthening the brand’s presence online.
By structuring agreements with a mix of paid and organic coverage, we maximised reach while keeping the campaign cost-effective, securing Instagram Reels, TikToks, blog posts, and behind-the-scenes stories that added authenticity to the campaign. Managing everything from outreach and contract negotiations to deliverables and post-campaign reporting, we ensured every piece of content aligned with the hotel’s brand and messaging.
The result was a wave of high-quality content positioning Radisson RED Liverpool as a must-visit destination for a winter getaway. Some influencers have continued to engage with the hotel beyond the campaign, proving the long-term value of carefully curated partnerships. As with all projects through The Influencer Network, it wasn’t just about a one-off hit – it was about building lasting relationships that keep brands relevant and talked about long after the campaign ends.
Find out more: www.theinfluencernetwork.co.uk