What is Social Media?
Social media is defined as ‘websites and applications that enable users to create and share content or to participate in social networking’. There are currently over 3.5 billion social media users internationally, with an average of three hours spent per person per day on social media platforms. 73% of marketers have concluded that the use of social media has proven effective for their business, and over 50% of social media browsers use social media platforms to research products before purchase. Whether you’re a trendy B2C start up or a more traditional B2B business, there’s a place for your company on social media.
What we do at We Are Pink
We Are Pink is a social media marketing agency based in Liverpool – although we’ve managed clients as far afield as Manchester, Newcastle, Birmingham and even Glasgow. We work closely with brands across a number of sectors and industries to help them when it comes to social media marketing – whether it’s a total takeover of their social media accounts or whether it’s simply lending a helping hand when it comes to ad strategies.
Our agency offers social media management packages depending on the size and needs of your company, however, all of these can be individually tailored to provide a plan that ticks all of your boxes, meaning you’ll have a social media presence that stands out from the crowd and your competitors.
Who we do it for
We’ve managed social media strategies for clients across a wide variety of industries. From small start-ups to national franchises such as The Gym Group. We Are Pink has worked across sectors including legal, accountancy, HR, health and beauty, retail, hospitality, leisure and fashion to name just a few.
Should my business be utilising social media?
The short answer is – yes!
Whether you’re looking to increase brand awareness, grow your following or sell products, we can work with you to create a cohesive and unique social media marketing campaign that reflects the needs and aims of your business. We’ve had clients approach us in the past with the misconception that their business is ‘too boring’ for Instagram or that they don’t have enough to post, but we’re here to tell you that that simply isn’t true. In the modern age of digital marketing, your social media pages are a digital shop front for your potential clients to peruse, why not show them what you’re all about?
Did you know that more than half of the world now uses social media?
At We Are Pink, we offer a trio of transparent, monthly packages suitable for businesses of all sizes and sectors.
What platforms are out there?
Instagram is the most visual social media platform out there – with its main focus on photos and videos to connect with its users.
This social media platform is particularly popular with young adult users – 75% of those aged 18-24 use the app, followed by 57% of those aged 25-29, 47% of those aged 30-49, 23% of those aged 50-64 and 8% of those aged 65 and above. 60% of people say they discover new products through Instagram specifically, and with more than 25 million business profiles on Instagram what will make you stand out from the crowd?
When customers search for you on Instagram, they’ll search for you by name or by hashtags relating to your business or location – however they’re looking, not finding you is a bad experience. It’s best practice to create an Instagram account that, at the least, has your business name, contact information and a few posts to showcase what you’re all about. Whether you’re looking for daily Instagram stories or the occasional post in your feed, you want to make sure that searching for you on social media doesn’t come up empty, or worse, lead your customers to a competitor’s profile.
For businesses, a Facebook page is a great place to gather your customers’ opinions and feedback, get reviews from your users and allow them to voice their concerns, and best of all, it gives you the chance to have conversations with existing and prospective clients – in real time.
A social media platform like Facebook lets you learn about your target audience – think of it as an ongoing, online focus group. The people who’ve ‘liked’ your page are your fans, and they’re there because they like what you do and want to learn more. What’s more, Facebook insights provide useful information about customers and the way that they’re using your page – you can see directly which posts (and products!) are most popular, and which are real conversation starters.
Facebook is the biggest social network worldwide, with over 2.7 billion monthly users worldwide. Almost 75% of ‘high-income earners’ use Facebook, making it a fantastic advertising platform to consider as part of your social media marketing strategy.
Twitter is a ‘microblogging’ site where users send tweets that are 280 characters or less. Its unique selling point is that it allows users to create and browse highly skimmable and digestible content – perfect for those on the go.
There are 330 million monthly Twitter users worldwide – 34% of them are female whilst the remaining 66% of users are male. 63% of Twitter users are between 35-65 years old. 67% of all B2B businesses use Twitter as part of their digital marketing strategy, and 77% of Twitter users have a better impression of a brand when they respond to a tweet. However, with Twitter being a more casual and conversational platform, the average Twitter user follows only five brands – meaning capturing the attention of your potential and existing customers can be lucrative for your brand.
When LinkedIn first launched back in 2003, it essentially offered users a platform to showcase an online CV and look for a new job. Fast forward to 2020 and social media users are using LinkedIn for business purposes like building relationships with fellow industry professionals, staying up-to-date with current trends in their industries and uncovering and pursuing new leads who could become customers.
LinkedIn is the world’s largest professional network, with over 500 million users worldwide and is fast becoming one of the most prolific sales and marketing platforms for B2B businesses.
There are two types of social media profile when it comes to LinkedIn – personal profiles and company pages.
TikTok is the ‘new kid on the block’ when it comes to social media, allowing users to share short video clips. Its primary users are teenagers and young adults (between the ages of 16 and 24).
If the user base is your target audience, TikTok can help you introduce your product to the 500 million worldwide app users – but remember, it’s not the right fit for all companies.
Frequently Asked Questions
Which social media platforms should I be using for my business?
First things first – your brand should be on social media in some capacity, regardless of the industry you’re in, but this doesn’t mean you need to be using every platform every day. As a social media marketing agency, we can help you make an informed choice on which platforms are best for your business based on factors such as your company goals and target audience.
What should I post about on social media?
Your social media strategy should be unique to your business and created with an end goal in mind. Every social media platform supports some use of media alongside text descriptions, but on some, it’s more common practice to post text only updates, whilst on others your media does the talking.
If your ultimate aim is to sell more products, you should be using your social media platforms to advertise them – think high quality imagery and videography alongside captivating and informative descriptions. If you’re hoping to raise brand awareness, use your social media pages to talk about your company successes such as award wins, alongside using images and video to introduce key team members.
How do I get more followers?
There’s a big difference between quality and quantity, and this is something we’re really passionate about here at We Are Pink.
We’re firm believers that we’d rather our clients have 1,000 quality followers (people who will actually engage with your business, visit your premises or buy your product) than 10,000 ‘spam’ followers.
Buying social media followers may seem like an easy win, but long term, it’s not a viable one. Paid followers aren’t loyal to your brand, and are highly unlikely to actually engage with your content.
So, how do you grow your following organically? You can drive engagement by delivering high-quality, relevant content to the right audience at the right time – which is where a cohesive and well-planned social media strategy comes into place.
How often should I post on social media?
Best practices when it comes to frequency of social media posting is a factor that varies based on individual campaigns, and you’ll need to take into account how active your audience is to find a balance that your followers are comfortable. Posting too much might flood newsfeeds and drive down engagement, but not posting often enough can make your followers wonder where you’ve gone.
Should I engage in paid social media advertising?
Social media paid advertising can be a great tool and asset as part of a wider social media campaign, but it’s not always necessary to see results. This is another factor that’s entirely dependent on the individual campaign and is something we can discuss with you in further detail – just give us a call to find out more.
Will I be able to measure my return on investment if I pay for social media marketing?
One of the many great things about social media marketing is that it’s very quantifiable – there are so many metrics available to browse including reach (how many people have seen your posts) and engagement (how many people have liked, commented or otherwise interacted with your content).
On some social media platforms, you can measure click throughs to see how many people have used your social media pages to click through to your website or web shop, and even monitor how many people have used your social pages to call you direct.
How do I get started with social media marketing?
It depends on where you’re up to with your overall digital marketing strategy as a whole, but generally speaking, you’ll need a goal, a target audience and a strategy.
We’re always happy to chat to businesses on a no-obligation basis to share our ideas and suggestions when it comes to social media marketing.
Can I use the same social media strategy across all of my platforms?
Yes and no – whilst the core content should be similar, the nature of each individual platform should really determine what you’re posting. For example, if you want to create a post about the launch of a new product, we’d advise leading on high-quality images and videos on the likes of Instagram, and posting something more text-heavy and informative on the likes of LinkedIn.
Is there anything I definitely shouldn’t do when it comes to social media marketing?
There are a few no no’s when it comes to social media management. Don’t have multiple profiles on each platform (one strong page for your brand is enough) and don’t ignore your audience who comment on your posts or direct message you.
What do I do if I get negative comments on my social media?
It’s a common misconception that social media is a breeding ground for negativity – think customer complaints and brand bashing. Whilst this isn’t exactly true, there are social media users who will take to company pages to voice their opinions, whether it’s a glowing review or some harsh feedback.
The good news is, social media allows the brand to directly converse with customer feedback in real time. You can choose to address your customers’ concerns and regain their trust – and it’s always good for your customers to feel their opinions are noted and valued.
What’s the most popular social media platform?
Based on user count alone, the most popular social media platform is Facebook, however, we’d advise working out what the most popular platform with your target demographic is before making decisions on which social platforms you’ll choose to use.
What’s the fastest growing social media platform?
Currently, it’s TikTok, which saw a 97.5% user increase in 2019 alone.