What is an Influencer?
Put simply, an influencer is a figure or social media profile that holds significant influence over a target audience. Some are self-proclaimed bloggers who’ve dedicated their career to creating content whilst some are movers or shakers in specific industries.
What is Influencer Marketing?
Influencer Marketing is a form of social media marketing, which sees ‘influencers’ create branded content (such as public endorsements and product placement) for businesses and brands, which is then published and promoted on their social media platforms, such as Instagram.
When Influencer Marketing first emerged, the field was limited to a select number of dedicated bloggers and celebrities, however in 2020, social media influencers and content creators are working across a number of niches and specialisms. These days, it’s about far more than follower numbers as we look for measurable metrics and proven return-on-investments to guarantee results as part of wider marketing strategies.
How does We Are Pink select the influencers they work with?
We partner with influencers based on a specific set of metrics – we’re looking for people who’ll create amazing content for your brand and have a genuine rapport with their followers. We nurture our relationships with influencers, and impressive levels of engagement and professional campaign execution are important to us – we’ve worked with some of our top influencers for a number of years, so we can vouch for their high standards.
When working together, we’ll look at campaign specifics such as your target audiences to find the right influencers for your brand. For example – if you’re an up and coming restaurant, we’ll make sure the top influencers from the local food scene are seen at your venue and if you’re hosting an event in Merseyside, we’ll make sure a number of high-profile Liverpool social media influencers are in attendance.
Should I be using Influencer Marketing as part of my business strategy?
Influencer marketing can be a quick and cost-effective way to raise brand awareness. Unlike some other content marketing and ad strategies, influencers are trusted to talk honestly to their audience, and to give reviews, tips and recommendations when it comes to specific brand and businesses. Many creative influencers have a certain niche, which gives them credibility and makes them a go-to source for information and can have a big impact on the purchasing decisions of their followers.
Social media influencer marketing is one of the fastest growing and most lucrative marketing strategies out there – 80% of marketers say influencer marketing strategy is effective, and 89% say it works just as well (if not better) than other marketing channels. 71% of marketers say the quality of customers and traffic from influencer marketing is better than other sources.
What is The Influencer Network?
At We Are Pink, we’re always on the lookout for innovative new marketing strategies to help our clients. Back in 2017, we began working with select, local influencers to promote the businesses we worked with and ever since, demand for the service has continued to grow.
Our clients loved the authentic coverage and creative content provided by the influencers, and the influencers we worked with kept in touch as they loved to be a part of the network we created. From here, The Influencer Network was officially born in 2018.
The Influencer Network is now a nationwide collective of some of the most influential figures across social media and online today, and we’ve worked in locations throughout the UK including Liverpool, Manchester, Newcastle, Birmingham and Glasgow to name a few.
We Are Pink is one of the only influencer marketing companies with its own dedicated, in-house network of influencers. We’re a full-service marketing agency that offers a range of services including social media management – to find out more, just give us a call on 0151 909 2231.